PIPPA RIDLEY is an Australian lifestyle brand focusing on the ageless modern women who lives and breathes the laid back lifestyle and is always planning her next Holiday.

PIPPA RIDLEY herself is a city girl who packed up and left for the beaches to live a more laid back, sun enriched lifestyle.

Pippa born into the fashion industry with decades of experience has a love for all things creative, unique and colourful.

Pippa’s intentionally designed collections are all about creating a culture of generational styling that is timeless, sophisticated with a flavourful edge.

2010

2024